top of page
thumbnail (1).jpg
  • White LinkedIn Icon
  • White Facebook Icon
  • White Instagram Icon

Lee Kolinsky

WRITER & CONSULTANT

Phone: 516-606-4208 

Email:  lkolinsky@yahoo.com
Portfolio: https://www.clippings.me/leekolinsky

​

Great Content Resonates!

​

I am an award-winning writer focused on leading effective content initiatives. My knowledge covers an array of subjects including healthcare, industrial supply, film. finance, retail, entertainment and lifestyle.  My goal is to build data-driven strategies for clients and support the development of results-oriented content.

Porfolio 1
Portfolio 1
download (1).jfif
Portfolio 2
EXPERIENCE
EXPERIENCE

Kennametal

Technical Copywriter - 2022-Present

  • Produced marketing and technical content for brochures, catalogs, email campaigns, landing pages, articles and blogs to support $2.1B in sales and improve customer engagement across 60 countries

  • Elevated search performance by implementing SEO strategies for product titles and descriptions, resulting in a 40% more digital traffic

  • Reduced translation expenditures by 10% through vendor optimization and linguistic oversight

  • Ensured multilingual content consistency by building style guides, glossaries, and coordinating translations

JobTarget

Marketing Copywriter - 2022-2022

  • Increased brand authority and drove sales funnel performance by producing high-impact content for a $20M talent recruitment platform
    • Addressed low conversion rates by crafting targeted content for blogs, email campaigns, and ads, driving a 50% increase in qualified leads
    • Improved video production efficiency by designing streamlined workflows for internal and external communications
    • Educated clients and ensured compliance by authoring guides on recruitment advertising, OFCCP regulations, and programmatic solutions, improving client onboarding efficiency by 20%

RECOGNITION

MSC INDUSTRIAL SUPPLY, INC.

Technical Copywriter - 2010-2022

• Tackled inefficient product visibility by leading SEO initiatives for 3M+ listings, contributing to $4M/day in online sales

• Enhanced natural search engagement by refining metadata and page content, increasing visibility by 31%

• Standardized product messaging by editing manufacturer descriptions and enriching data, improving conversion rates by 13%
• Streamlined team operations by documenting workflows and facilitating collaboration across marketing, e-commerce, and imaging teams

EXPERIENCE
SKILLS

Microsoft Office - Advanced

Microsoft Excel - Advanced

Power Point - Proficient

MDM SAP - Proficient

SYNDIGO - Advanced

Adobe - Proficient

Camtasia - Proficient

Jira, Confluence, Trello - Proficient

SCREENWRITER REEL
SKILLS
CONTACT 
Screenwriter Reel
Contact

Lee Kolinsky

WRITER & CONSULTANT

​

Phone:

516-606-4208

​

Email:

lkolinsky@yahoo.com

​

Thanks for submitting!

  • Black LinkedIn Icon
  • Black Facebook Icon
  • Black Instagram Icon
bottom of page